Our relationship with the tyre industry began in 2017, managing Google Ads for Mickey Thompson. The results held up, and the client base grew from there. Over the following years we took on Google Marketing for Cooper AU and NZ, Mickey Thompson AU and NZ, and more than ten tyre retailer accounts across Australia and New Zealand, each with its own market, stock and customers.
Exclusive Tyres NZ and their parent group, NTAW, were with us for over eight years. It was one of several long-standing partnerships that shaped how we approach tyre retail marketing today.
Over that time our services grew from Google Ads management into a fuller set of tools: call handling, lead response and booking systems. They're built specifically to help tyre retailers convert more of the traffic they're already paying for.
The same recipe for success — one workshop or a hundred.
Since 2017, we've helped tyre retailers generate more enquiries, convert them faster, and book more jobs — with AI-powered call handling, instant lead response, and a search-to-booking system built specifically for tyre workshops.
- $900K+NZD in Google advertising spend managed across our tyre retail clients
- 2M+clicks generated on our tyre clients' websites
- 26,000+unique new tyre enquiries generated
- $7M+in revenue generated for our clients
Where it started
The workshop should be busy. The phone shouldn't be the bottleneck.
The hidden cost of a missed call
Over a third of new callers who hang up never call back — and 60% of callers placed on hold hang up instantly. Missed calls during busy periods, or after hours, go straight to a competitor.
Built for tyre retail. Tuned for tyre and multi-location workshops, not generic local business marketing.
AI that answers the phone. Always-on call handling that works alongside your team, so no enquiry waits for someone to get off the workshop floor.
Numbers you can check. Every impression, click, call and booking is tracked and reported back. No vanity metrics, just what moved revenue.
Live in five countries and counting.
The same system, the same results — wherever a tyre workshop is booking jobs.
- New Zealand
- Australia
- United Kingdom
- United States
- UAE (Dubai)
See what this would look like for your workshop.
Book a short call and we'll pull up what's already working for shops in your area.